Change is the new business as usual. When you communicate or frame your change story from a place of anger, fear, or judgment – you’re triggering the reptilian part of the brain in the mind of your audience. We’ve all heard of “fight or flight”, its a basic survival mechanism. Instead of engaging the reptilian brain, connect at the limbic level, the sphere of emotion. Psychologists say there are two basic emotions; fear and love. When your story engages people from a place of love and acceptance, a new kind of relationship is possible.