social media

Brands as Storytellers – How to sell a boring ass product

Brands as Storytellers: #BrandsConf NY 2011 A moderated discussion amongst brands which leverage the real-time social web to share their stories. Jonathan Kay (@GrasshopperBuzz) – Ambassador of Buzz, Grasshopper.com Michael Margolis (@getstoried) Watch this killer 10-minute video where Jonathan Kay and and Michael Margolis discuss how to build a tribe around a “boring ass product”. …

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