Getting People to Yes! Reframing The Product Story

More often than not, people feel lost in their own story, much less able to connect with yours. They need to find their footing before they can even consider whether to pay attention to your product. It’s your job as an innovator to remind people of the story they might be in. Give them the context they need to feel safe, understood—and in agreement with you. Your product story isn’t the story of how your product came to be — it’s an invitation for your audience by showing how you fit into their world so they want to engage with you.