Storytelling is the alchemy of the mind and the heart. Rationality and feel meet and mix in a good story, but they also benefit from one another. Mind-matter loses its hardness when mixed with emotion. And feel, sometimes flimsy or overly indulgent, finds firmness and strength from reason. Story brings these two poles into harmony. …
Let’s be honest: one of the hardest things to decide is where to start your story. If you don’t know where to begin, you don’t really know where to take things either. It’s easy to feel like you’re chasing your tail. The good news is there are several simple ways to start your story, whether it’s your vision story about the future — or a look back into history! Try on these three simple phrases in your own narrative.
More often than not, people feel lost in their own story, much less able to connect with yours. They need to find their footing before they can even consider whether to pay attention to your product. It’s your job as an innovator to remind people of the story they might be in. Give them the context they need to feel safe, understood—and in agreement with you. Your product story isn’t the story of how your product came to be — it’s an invitation for your audience by showing how you fit into their world so they want to engage with you.