Reinvention

Inside the Storytelling Matrix, Part 1: Problem and Paradox

This article is the first in a groundbreaking series on The Storytelling Matrix: a subtle field of energy at the heart of all business matters.  You’d think that a problem makes for an interesting story. And often it does…If George Clooney and Mark Walhberg didn’t get caught in “The Perfect Storm” who’d care about watching …

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How to Keep Your Giant Lizard Behind the Electrified Fence

Possibly my favorite scary scene from Jurassic Park is the one where T. Rex breaks out from behind his electric fence and attacks the kids when they are all alone in the car. In the dark. (And then the guy on the toilet perishes rather spectacularly, heh.) Awesome, right? The reason we dig that film …

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Reinvention Summit Archives: [VIDEO] How to Build a Transmedia StoryWorld

In case you’re living under a rock, and haven’t heard about Reinvention Summit 2: Storytelling’s Biggest Online Conference, April 16-20. You have just 7 days till earlybird pricing expires on March 31, 2012. Here’s a sample session from our first Reinvention Summit in November 2010.  Learn from story architect Lance Weiler Lance was just one of …

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