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Why 98% of Innovators Get the Pitch Mixed Up

Just because you think you’ve found the special magic that will change the world doesn’t mean your journey is over. Selling a disrupting concept to the world requires a strategic pitch. The story you tell – the journey you take your audience on – has to leave them with hope that the best is yet to …

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Value-Perception Equation: Translate Intangibles into Meaning

Context + Perception = Value Things change, and they change fast. And in this environment of flux, leaders have an important job: to paint the picture and frame the bigger conversation. You take for granted what everybody else most wants and needs to know. Your staff, don’t have the same vantage point that you do. …

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3 Simple Ways to Start Your Story

Let’s be honest: one of the hardest things to decide is where to start your story. If you don’t know where to begin, you don’t really know where to take things either. It’s easy to feel like you’re chasing your tail. The good news is there are several simple ways to start your story, whether it’s your vision story about the future — or a look back into history! Try on these three simple phrases in your own narrative.