Culture

Video: Cultural Mythmaking and Story Marketing

The New Storytellers: Jonah Sachs In this latest installment of The New Storytellers, Michael talks 1-on-1 with Jonah Sachs of Free Range Studios and discusses his new book, Winning the Story Wars and the topics of cultural myth-making, story-based marketing, and authenticity beyond the spin. Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the …

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Culture Hacking: The Future of Organizational Storytelling

A couple of months ago nearly 600 members of the Get Storied tribe gathered online for Reinvention Summit 2: Storytelling’s Biggest Online Conference. This included 20 sessions from the world’s leading storytelling experts. Alas, one of our sessions experienced technical difficulties. So my good friends Robert Richman (formerly) of Zappos Insights and Dan Mezick of …

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