4-Week Telecourse
Starts Thursday, February 18th
Feb 18, Feb 25, March 4, and March 11
1pm EST/10am PST (90 min sessions)
Limited to 25 2 seats left
If you’re trying shift how others perceive your work, clarify the value position, and deepen connection with your market, this QuickStart program provides many business breakthroughs. Even “outside the box” people need the right containers. This program uses the vocabulary of “storytelling” to frame your big ideas into market resonance.
Ideal Participants
This program is designed for individuals with a big story to tell – visionaries, change-agents, business owners, solo-preneurs, and innovators. You can expect to join a diverse cohort of professional communicators, social entrepreneurs, big picture thinkers, and coaches. Don’t worry, if you work for a big institution, you can still play (you’ll value the individual strategy planning, outside your team).
If you are in the business of change, innovation, or persuasion, you will get a lot out of this program. I’ve designed the content to serve your brand positioning, marketing, and audience engagement needs. This is all based on my seven years of experience as a business storyteller. We’ll focus on how to get others to believe in your story. Those trying to translate something new or different into mainstream reality will feel especially empowered and inspired. You’re who I created the program for.
Benefits of The Program
- Improve your audience’s ability to understand your unique value proposition
- Translate your work into more interesting, approachable and relatable terms
- Connect with the heart of your work and how to bring that passion to life
- Identify existing assets for framing your brand story for greater engagement
- Discover greater relevance and connection without sacrificing authenticity
- Boost your perceived thought-leadership, recognition, and accessibility
Why This Program?
The recent release of my storytelling manifesto Believe Me has generated unprecedented interest and conversation around the globe. Many people read the manifesto and resonated deeply with the idea of “bigger” storytelling. I’ve had repeated requests for help. People want structured help on how to apply this emergent story perspective to their business or social change efforts.
I’ve created a short, affordable QuickStart program to get people moving. My manifesto is just a catalyst. While you might feel inspired, unless you know how to channel that energy and create the right structures, you’re going to be frustrated. So lets do something together! This program will give you a range of tools, concepts, and real-time feedback to kickstart your big story ambitions.
This is a high-energy learning program to give structure and focus to your big story evolution in 2010. Isn’t it time you feel seen and appreciated? It starts by telling the bigger story.
The Approach
This 4-week course will give structure and guidance for how to apply the principles of my storytelling manifesto directly to your work. Each 90-minute session will include: ~ 20 minutes of presentation, ~ 25 minute of facilitated exercise, and ~ 45 minutes of group coaching.
This program is limited to 25 participants to ensure individualized attention. You will also benefit from worksheets and HW exercises in between sessions. I’ll be experimenting with new modes of delivery in this program – and you’ll benefit with lots of bonus value-adds. You have to be willing to truly participate and give feedback throughout the program.
We’ll cover the following content:
- Contrast Frames: You know the status quo isn’t working. There’s a bigger story waiting to be told. You need to name and define the shift between competing two story realities. You need to give people a dynamic alternative to buy into.
- Pick Your Hero: Determine the central character of your story. You need to understand the choices and consequences that comes when defining a clear point of view and perspective for people to relate to.
- Perception Matters – Your brand is only as strong as the stories that people tell about you. Identify the building blocks for helping people locate themselves inside your story.
- Defining Gestures – Its one thing to have a good story, its another to get people to engage and interact with it. You’ll determine how to develop a symbolic act or marketing activity that invites your audience into relationship — and gives them something dramatic to remember you for.
What and How You’ll Learn
The above content areas is where we’ll start.
What’s the current status of your story? Where do you go from here? I’m going to take you through the first step, with a foundation to creating and crafting your bigger story.
Then on our way, you’ll learn how to solidify the believability of your story and increase people’s ability to relate to your message. Last, we’ll explore, how to get your story out there, how to strengthen, build, and refine your story for greater engagement. Like I mentioned, this will be an emergent program, even over the course of just four weeks.
The Complete Package
Here’s what you get for signing up:
- Four 90-minute classes, with lots of group coaching and feedback
- Audio recording for all four classes
- Class handouts and resources
- Homework exercises in between sessions to stretch your learning
- Online resource repository just for program participants
- A signed copy of my book Believe Me
- Optional: 1-on-1 coaching with me
Option #1 – The cost is $197 for the 4-week course with all the above value.
Option #2 – The cost is $297 if you want optional two 30-minute 1-on-1 laser coaching sessions with me.
Satisfaction Guarantee
Still not sure? Rest assured, this program is backed by a simple guarantee. If you aren’t overwhelmingly satisfied after attending all four sessions, and doing at least “some” of your homework, I’ll give you a refund.
Ready to Register…
If you’re interested in this program, you’ll need to sign-up below to reserve your spot. This program is limited to 25 2 seats left. Please specify whether you want the Basic Course or the optional 1-on-1 coaching at the time of registration. My 1-on-1 coaching at such a steep discount is a rare opportunity that reflects my commitment and passion for this program.
Twitter Updates
