Manifesto

In this quick and provocative read, you’ll explore a new mindset for better relating to others in this new age of communications.

If you’re trying to influence, persuade, or convince others to believe in your message, you’ll want to read this book.

This Storytelling Manifesto for Change-Makers and Innovators takes you on a three act journey that explores: How Ideas Become Reality, Engaging the Status Quo, and Finding Relevance. It’s designed to provoke, inspire, and get you thinking in a more expansive manner. In the process, you’ll learn to see the bigger story you’re really meant to tell.

The storytelling axioms in Believe Me are time-tested principles for achieving lasting change in your organization or community. Each axiom is supported by examples and inspiring quotes from recognized luminaries, including: Barack Obama, Seth Godin, Gloria Steinem, Tom Peters, and Joseph Campbell. Believe Me will equip you with the knowledge you need in order to create change at the deepest levels.

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• What people really buy (hint: it’s not the idea you’re selling)…
• What causes the power of your story to grow exponentially…
• What do the stories told by all the greatest leaders have in common…

“Believe Me will help you become the leader you need to be. As futurist Rolf Jensen says, ‘Storytellers will be the heroes of the 21st century.’ This manifesto makes an inspired case for the future beyond just branding and the role of storytelling in the business equation.”
– Kevin Roberts, Worldwide CEO, Saatchi & Saatchi and Author of The Lovemarks Effect: Winning in the Consumer Revolution

“Michael Margolis is a master of application. In this book he distills the richness of story as heritage and applies it to the heart of best business practices. May this handy guide open possibilities for more effective and memorable leadership in all who read it.”
– Christina Baldwin, Author of Storycatcher: Making Sense of our Lives through the Power and Practice of Story and The Circle Way: A Leader in Every Chair

For anyone trying to get their audience to own the story, read this book! Believe Me reminds us that real lasting engagement requires a much, much bigger story. Margolis re-frames the conversation of social transformation in a very refreshing manner that will be useful to any leader doing something meaningful to create change in their organizations or communities.”
– Judy Braus, SVP of Education and Centers, National Audubon Society

“In today’s complex world, we desperately search for new ways to improve business results, change processes, sell more, create bigger, transform our lives…yet we seem to abandon the tool that has been with us since our beginning – stories. Believe Me simply and elegantly illustrates why storytelling is the means to achieve our goals. We are reminded with compelling examples, strong axioms and vivid stories. I’ve been influenced and want more. A must read for anyone wanting to achieve, or to help others achieve success!”
– Barbara Dammann, Executive Consultant, Enterprise Transformation, IBM Corporation

“Stories must be compelling, truthful, beautiful, believable, and inspirational if they are to have an impact on the lives of others. Believe Me will remind you, as is it did me, how important these principles are in the stories we read and share. Outstanding!”
– Bonnie Thorne, Senior Director of Development and Outreach, Center for Investigating Healthy Minds, University of Wisconsin-Madison