NCGA Video Blog: What do you do when your story hits a wall?
Michael recaps some tips and strategies from the NCGA Conference.
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Which Comes First: Content or Container?
It’s like the timeless debate between the chicken or the egg. When it comes to developing a new story, people often aren’t sure where to start. Should you begin with the content of your story, or is it better to determine the container first? Here’s a series of 20 questions that can support your Story Positioning process.
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How to Brand as a Thought-Leader
This article explore seven must-ask questions for branding yourself as a thought-leader. Discover how to tell the right story for building reputation, awareness, and reach.
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The Business Case for Storytelling
Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. I think we all need bigger frameworks for appreciating the business implications of storytelling. Especially in today’s evolving times. So here goes a simple formula to stir up the discussion: Context + Perception = Value. Three fundamental reasons why storytelling holds value to institutions.
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