It’s like the timeless debate between the chicken or the egg. When it comes to developing a new story, people often aren’t sure where to start. Should you begin with the content of your story, or is it better to determine the container first? Here’s a series of 20 questions that can support your Story Positioning process.
This article explore seven must-ask questions for branding yourself as a thought-leader. Discover how to tell the right story for building reputation, awareness, and reach.
Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. I think we all need bigger frameworks for appreciating the business implications of storytelling. Especially in today’s evolving times. So here goes a simple formula to stir up the discussion: Context + Perception = Value. Three fundamental reasons why storytelling holds value to institutions.
All content on Getstoried.com is licensed under a Creative Commons license. Share/remix with proper attribution. .
Phone: 212.777.0813 • Email: michael@getstoried.com
RSS
Email
Twitter
Story Quotes
Facebook
Linked In