The New Storytellers: Michelle James “Storytelling and the Creative Process: Imaginative Ways to bring your Story to Life” Creativity and storytelling are like Oreos and milk – separate, they’re nice, but together they’re magic. When it comes to telling our own story, so much of what we accept as reality is just the habitual stories we tell ourselves. To articulate a [...]
Michael recaps some tips and strategies from the NCGA Conference.
Headed to SXSW and interested in storytelling? Lets talk!
Join our own Michael Margolis as he co-hosts with Jeff Pulver the first #140conf NYC Meetup of 2011. The event takes place February 2, 2011 and the topic of this Meetup is “Character trumps Credentials”.
It seems everywhere you look established brands are in the midst of radical and ambitious re-inventions. It may be helpful to walk you through a few examples and teach you about four basic genres of brand re-invention that may guide the path forward.
It’s like the timeless debate between the chicken or the egg. When it comes to developing a new story, people often aren’t sure where to start. Should you begin with the content of your story, or is it better to determine the container first? Here’s a series of 20 questions that can support your Story Positioning process.
Deciding who to make the hero is one of the hardest decisions to make. We’re all the hero of our own life story, right? Right. Except if you’re telling a story with an audience or desired outcome in mind, its best to make your audience the hero. Because if you’re audience can see themselves in the story, then you have nothing to sell (and that’s a good thing!). The hero is the central character of any story, and often the narrative is constructed or told through their perspective.
During my recent travels to Boston, I had the pleasure of breaking bread with my fellow story practitioner Doyle Canning, and her partner Justin. Doyle is a co-founder of SmartMEME, a story collective that teach activists around the world how to better frame their stories, and get stories to travel across culture. A couple months ago, Doyle and Patrick Reinsborough [...]
A newly released study of CMOs (Chief Marketing Officers) highlights some disturbing trends. Okay, so the majority of advertising budgets are slashed and the shift in dollars is headed to digital. No surprises there. Here’s the real news – more than 40% of CMO’s are dissatisfied with their marketing talent, and their increasingly unhappy with the job from their agencies [...]
As many of you know, I’m rather passionate about Generational issues across Gens Y, X, and Baby Boomers. Can’t we all just get along? So I’m confounded today by the recent advertising efforts of AARP. Perhaps you’ve seen some of these ads? “They shall inherit the earth” stories featuring young people?!? Don’t get me wrong, the future of our planet [...]
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Phone: 855.467.8679 • Email: michael@getstoried.com
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