That’s the million dollar question that has retailers of various stripes waiting with baited breath. I guess we’re all wondering whether this economic downturn is just the natural business cycle, or if instead a more fundamental shift is under way. Certainly, frugality is the word of the day – and just about everyone I know, including myself is cutting back [...]
I am increasingly asked to speak on Generation Y – the bumper crop of 18-28 year olds who are reshaping our cultural and consumption patterns. Numbering 68 million in the U.S., Generation Y is increasingly the most influential generation today, even above Baby Boomers (78 million) or Gen X (20 million). In Europe, Generation Y numbers 140 million strong! What [...]
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