If you’re a direct marketer or fundraiser, odds are you’re a pretty good storyteller. Except we all know things aren’t measuring up how we’d like them to. What if the cause is more than just a tired economy? Membership rolls are on the decline. Giving patterns are dramatically shifting. And our audience – the donors, members, and customers – are increasingly savvy to spot a sales pitch when they see one.
It’s easy to tell the story of the clients you serve — especially in 2010, if you have a flip video camera, a social media platform and a few juicy questions to ask. Unfortunately, it’s much harder to tell a story with which your donors can identify. Here are a total of 12 questions to help you reinforce the emotional connection and the perceived value of your work.
All content on Getstoried.com is licensed under a Creative Commons license. Share/remix with proper attribution. .
Phone: 212.777.0813 • Email: michael@getstoried.com
RSS
Email
Twitter
Story Quotes
Facebook
Linked In