• Zappos Insights: The Link Between Culture and Storytelling

    Zappos Insights: The Link Between Culture and Storytelling

    Excited to release this 34-minute interview I did for Zappos Insights (back in Dec 2009). This was content previously available exclusively to the Zappos Insights membership community. In this video, my good friend Robert Richman, Product Manager of Zappos Insights, and I seriously geek out on the link between storytelling and cultures of innovation. Understanding the Zappos Brand Did you [...]

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  • Burgers Make Great Stories

    Burgers Make Great Stories

    Mmmmmm…burger. What is about burgers that turns the ordinary grown man into a child or crackhead? Of course, its not just guys who lust over the perfect patty. Apologies to my vegetarian friends for even engaging in this discourse (I know, YUCK…) Still, I think there’s something deeply archetypal about burgers. It must be a caveman instinct.

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