Five tell-tale signs of big trouble with your little story. We can all hide behind the excuse, “its a bad economy.” But in reality, if your story feels like an eighties B-movie, there’s only so much love that will keep the nostalgia alive.
Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. I think we all need bigger frameworks for appreciating the business implications of storytelling. Especially in today’s evolving times. So here goes a simple formula to stir up the discussion: Context + Perception = Value. Three fundamental reasons why storytelling holds value to institutions.
All content on Getstoried.com is licensed under a Creative Commons license. Share/remix with proper attribution. .
Phone: 212.777.0813 • Email: michael@getstoried.com
RSS
Email
Twitter
Story Quotes
Facebook
Linked In