Five tell-tale signs of big trouble with your little story. We can all hide behind the excuse, “its a bad economy.” But in reality, if your story feels like an eighties B-movie, there’s only so much love that will keep the nostalgia alive.
Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. I think we all need bigger frameworks for appreciating the business implications of storytelling. Especially in today’s evolving times. So here goes a simple formula to stir up the discussion: Context + Perception = Value. Three fundamental reasons why storytelling holds value to institutions.
Here at Get Storied, we’re a hub for the business of storytelling – teaching marketers, change-makers, and creatives, how to tell their story.
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Phone: 855.467.8679 • Email: michael@getstoried.com
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