Join me Tuesday, April 13 at 1pm EST/10am PST for the next episode of The New Storytellers. My guest will be Grant McCracken, business anthropologist, and author of Chief Culture Officer. Grant and I will be exploring the intimate connection between culture and storytelling, and its implications for brand marketers and innovators alike. Grant is a true sage of perspective on the evolving currents of 21st century culture.
We all need more heroes. Grant McCracken is one of mine. The leading business anthropologist of our time; a master ethnographer who specializes in American Pop Culture, brand advertising, and the intersection of commerce and culture. Two weekends ago, I had the pleasure of attending Grant’s one-day Culture Boot Camp in NYC, based on his book Chief Culture Officer. My review and reflections follow.
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Phone: 855.467.8679 • Email: michael@getstoried.com
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