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Home » Posts tagged 'branding'

  • Reboot Your Career This Saturday in New York

    Reboot Your Career This Saturday in New York

    • January 26, 2012
    • By Dusti Arab
    • Brand Storytelling, Career, Events
    • no comments

    Reboot Workshop is a day-long, unconference built in a hybrid format for freelancers, startups, and business owners (and those aspiring to be) to answer the burning questions you have about what it takes to get started, be successful, and thrive in your business.

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  • NCGA Video Blog: What do you do when your story hits a wall?

    NCGA Video Blog: What do you do when your story hits a wall?

    • May 19, 2011
    • By Michael Margolis
    • Social Change
    • 4 comments

    Michael recaps some tips and strategies from the NCGA Conference.

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  • Big Trouble in Little Story: 5 Signs Your Story Needs Some Soy Sauce

    Big Trouble in Little Story: 5 Signs Your Story Needs Some Soy Sauce

    • August 7, 2010
    • By Michael Margolis
    • Innovation
    • 2 comments

    Five tell-tale signs of big trouble with your little story. We can all hide behind the excuse, “its a bad economy.” But in reality, if your story feels like an eighties B-movie, there’s only so much love that will keep the nostalgia alive.

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  • Get Storied Insider 3 – Story Articles, Tips, and Resources

    Get Storied Insider 3 – Story Articles, Tips, and Resources

    • June 25, 2010
    • By Michael Margolis
    • Story 2.0
    • 1 comment

    Here’s the third edition of the Get Storied Insider – now a bi-weekly fix of story insights and inspiration. Sign-up to receive future volumes to keep your thumb on the pulse of business storytelling.

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  • Four Storytelling Genres of Brand Re-invention

    Four Storytelling Genres of Brand Re-invention

    • June 3, 2010
    • By Michael Margolis
    • Brand Storytelling, Story 2.0
    • 1 comment

    It seems everywhere you look established brands are in the midst of radical and ambitious re-inventions. It may be helpful to walk you through a few examples and teach you about four basic genres of brand re-invention that may guide the path forward.

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  • How to Brand as a Thought-Leader

    How to Brand as a Thought-Leader

    • February 8, 2010
    • By Michael Margolis
    • Brand Storytelling, Innovation
    • 21 comments

    This article explore seven must-ask questions for branding yourself as a thought-leader. Discover how to tell the right story for building reputation, awareness, and reach.

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