Excited to release this 34-minute interview I did for Zappos Insights (back in Dec 2009). This was content previously available exclusively to the Zappos Insights membership community. In this video, my good friend Robert Richman, Product Manager of Zappos Insights, and I seriously geek out on the link between storytelling and cultures of innovation. Understanding the Zappos Brand Did you [...]
Here’s the third edition of the Get Storied Insider – now a bi-weekly fix of story insights and inspiration. Sign-up to receive future volumes to keep your thumb on the pulse of business storytelling.
Podcast with David Polinchock, discussing the topic: brand experience design, technology and the narrative continuum, scheduled for June 22 at 1pm EDT.
Beyond just beer and BBQ, the SuperBowl is as much a lesson in advertising as it is in football. Long considered, the most expensive ads on television ($2.6 million for a 30-second spot), this year’s crop of commercials were rather uninspiring or noteworthy. Except perhaps for Google.
Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. I think we all need bigger frameworks for appreciating the business implications of storytelling. Especially in today’s evolving times. So here goes a simple formula to stir up the discussion: Context + Perception = Value. Three fundamental reasons why storytelling holds value to institutions.
As many of you know, I’m rather passionate about Generational issues across Gens Y, X, and Baby Boomers. Can’t we all just get along? So I’m confounded today by the recent advertising efforts of AARP. Perhaps you’ve seen some of these ads? “They shall inherit the earth” stories featuring young people?!? Don’t get me wrong, the future of our planet [...]
Noah Brier deserves major street cred for his latest project Brand Tags. This cool little website collects individual word associations related to global brands. Anyone can co to the website, and input one word or a phrase that captures your personal brand impressions of Apple, Google, Pepsi, Red Cross, and dozens more. Its a fascinating branding exercise, reminiscent of a [...]
With recessionary woes on thes mind these days, sound advise says, its time to cut back on those frivolous expenses. That means fewer morning lattes, less dry cleaning, more packed lunches, etc… Or at least that’s the trend as the New York Times reports this weekend. Even though the savings might add up to a couple hundred or even a [...]
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Phone: 855.467.8679 • Email: michael@getstoried.com
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