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Home » Posts tagged 'Brand Storytelling'

  • Reboot Your Career This Saturday in New York

    Reboot Your Career This Saturday in New York

    • January 26, 2012
    • By Dusti Arab
    • Brand Storytelling, Career, Events
    • no comments

    Reboot Workshop is a day-long, unconference built in a hybrid format for freelancers, startups, and business owners (and those aspiring to be) to answer the burning questions you have about what it takes to get started, be successful, and thrive in your business.

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  • Brands as Storytellers – How to sell a boring ass product

    Brands as Storytellers – How to sell a boring ass product

    • November 17, 2011
    • By Dusti Arab
    • Brand Storytelling, Social Media
    • 1 comment

    Brands as Storytellers: #BrandsConf NY 2011 A moderated discussion amongst brands which leverage the real-time social web to share their stories. Jonathan Kay (@GrasshopperBuzz) – Ambassador of Buzz, Grasshopper.com Michael Margolis (@getstoried) Watch this killer 10-minute video where Jonathan Kay and and Michael Margolis discuss how to build a tribe around a “boring ass product”. Jonathan irreverently dispels some of [...]

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  • Storytelling and the Creative Process

    Storytelling and the Creative Process

    • September 30, 2011
    • By Michael Margolis
    • Podcasts, Story 2.0
    • 4 comments

    The New Storytellers: Michelle James “Storytelling and the Creative Process: Imaginative Ways to bring your Story to Life” Creativity and storytelling are like Oreos and milk – separate, they’re nice, but together they’re magic. When it comes to telling our own story, so much of what we accept as reality is just the habitual stories we tell ourselves. To articulate a [...]

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  • NCGA Video Blog: What do you do when your story hits a wall?

    NCGA Video Blog: What do you do when your story hits a wall?

    • May 19, 2011
    • By Michael Margolis
    • Social Change
    • 4 comments

    Michael recaps some tips and strategies from the NCGA Conference.

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  • How to Know When Your Brand Story Is Weak…

    • August 29, 2007
    • By Michael Margolis
    • Uncategorized
    • no comments

    Every organization has a brand story, whether you’ve spent time thinking about it or not. The funny thing about brand stories is that they have a life of their own. So even if you’ve spent a billion bucks architecting the slickest, most endearing brand story – the proof is in the pudding, as they say. At the end of the [...]

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  • Definition: What is Brand Storytelling?

    • August 29, 2007
    • By Michael Margolis
    • Uncategorized
    • no comments

    Every brand tells a story. Some just tell a better story than others. For example, when you sit in a Volvo, you should feel…safe. Volvo supports this story with a long history of safety innovation from anti-lock brakes to crumble-free zones. “Boxy but safe” – remember the 90’s movie Crazy People with Dudley Moore playing an ad guy gone mad? [...]

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