NCGA Video Blog: What do you do when your story hits a wall?
Michael recaps some tips and strategies from the NCGA Conference.
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Four Storytelling Genres of Brand Re-invention
It seems everywhere you look established brands are in the midst of radical and ambitious re-inventions. It may be helpful to walk you through a few examples and teach you about four basic genres of brand re-invention that may guide the path forward.
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SuperBowl Turns into Google Love Story
Beyond just beer and BBQ, the SuperBowl is as much a lesson in advertising as it is in football. Long considered, the most expensive ads on television ($2.6 million for a 30-second spot), this year’s crop of commercials were rather uninspiring or noteworthy. Except perhaps for Google.
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CMO Study Suggests Major Storytelling Gaps Exist
A newly released study of CMOs (Chief Marketing Officers) highlights some disturbing trends. Okay, so the majority of advertising budgets are slashed and the shift in dollars is headed to digital. No surprises there. Here’s the real news – more than 40% of CMO’s are dissatisfied with their marketing talent, and their increasingly unhappy with the job from their agencies [...]
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Sustainability For All the Wrong Reasons
So a recent corporate survey says that most U.S. retailers are going green. Great news right? On the surface yes, until you find out the main reasons why: image to consumers, image to shareholders, and tax incentives. Should we as consumers be content that its happening regardless of the reasons why? Does this really improve our brand perceptions of a [...]
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