Topics & Themes

Michael’s talks are informed by his ten year journey as a social entrepreneur, brand storyteller, and cultural anthropologist. He can take any subject, and demonstrate the relevance of storytelling as it relates to core business drivers. Below are some of the topics that Michael speaks on most often:

Brand Story Mojo
Every brand has a story, which represents the collective sum of perceptions and associations. No brand is static, and is forever in flux and evolution. Changing perceptions influence everything from customer loyalty to reputation management. Explore a new set of frameworks for Brand Storytelling, that help any organization tell a more authentic and coherent story that activates passion and engagement.

Your Association Story
Michael share lessons from his journey as a social entrepreneur and brand storyteller. He will challenge you to question your assumptions about how you tell stories – your personal story, your chapter or center’s story, and the overall association brand story. We will discuss new ways to identify hidden story assets, adapt to a changing context, and frame new narratives that inspire support and participation.

The Story Generation: Social Media Marketing for Gen Y/Millennials
Learn how to create story-driven marketing and brand campaigns that resonate across culture. Youth are increasingly fickle and discerning. They seek authenticity, distinction, and the unexpected. Generation Y (18-29 year olds) expect and seek out brands that invite them into the story-making process. Discover how the proven principles of story can be leveraged in response to the changing cultural and commercial landscape.

Leader as Storyteller: Three Basic Stories for Every Leader to Master
At the core of every leader is the power to tell a story that inspires the world. Apply this one simple truth of leadership, and everything else will follow – greater funding, stakeholder engagement, and wider recognition. Any organization can outgrow the relevance of its existing story. Learn how to spot the symptoms that suggest your strategic story needs re-invention. This session explores the strategic role of telling a good story, and how organizational leaders can use stories to unleash untapped emotional capital. As a session participant, you will learn three basic story forms for every leader to master.

Believing in yourself begins with the story you tell. from Michael Margolis on Vimeo.