A couple of months ago nearly 600 members of the Get Storied tribe gathered online for Reinvention Summit 2: Storytelling’s Biggest Online Conference. This included 20 sessions from the world’s leading storytelling experts.
Alas, one of our sessions experienced technical difficulties. So my good friends Robert Richman (formerly) of Zappos Insights and Dan Mezick of New Technology USA graciously returned recently to chat about the process of culture change and innovation. It was such a provocative interview, we decided share it with everyone in the Get Storied tribe. Enjoy, and please feel free to share with others.
In this 31-minute video trialogue, Dan and Robert talk about the very powerful notion of “culture as software.”
- Why the most iconic brands are also great culture creators
- What it means to “hack” culture (and story!)
- How culture hacking speeds up learning and brand adoption, makes meetings more effective, and creates cohesive, focused teams
- How storytelling and culture intersect and feed into each other
- How to “heat map” a situation and instantly shift the culture toward the positive
- Effective methods for change agents to operate without needing permission Most overlooked sources of untapped power when doing culture work
As an intrapreneur, Robert Richman built Zappos Insights from a proof-of-concept web site to a thriving business helping over 1000 members every month. Business leaders, managers and entrepreneurs take the Zappos Insights training to discover how a workplace can help people grow, inspire amazing service, and ultimately drive revenue. Robert recently left Zappos Insights and currently consults to organizations on these issues. He also has a forthcoming book in the fall.
Dan Mezick coaches organizations and is the author of The Culture Game, the tutorial and reference guide for company leaders, change-makers and culture hackers. The book describes sixteen organizational learning patterns derived from Agile software development, and how to actively socialize these patterns throughout your organization. His company New Technology Solutions Inc. provides business agility training to organizations of all sizes.
Want to learn more on this breakthrough topic? Join me, Robert Richman, and our host Dan Mezick at the first ever Agile Culture Conference this September 12 in Philadelphia, and September 13 in Boston. We’ll all be speaking in addition to Harrison Owen, David Logan, Traci Fenton, and other visionary minds.
Do you have any takeaways or questions about culture hacking?
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Join us for StoryU Online: Undeniable Story — an 8-week program where you learn our six-step storytelling framework. Begins Oct 6!