Comments on: Pop Culture as Competitive Advantage: Embracing the Chief Culture Officer http://www.getstoried.com/culture-as-competitive-advantage/ Understanding the business of storytelling. Tue, 31 Jan 2012 12:42:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Margolis http://www.getstoried.com/culture-as-competitive-advantage/comment-page-1/#comment-204 Michael Margolis Tue, 08 Jun 2010 07:50:11 +0000 http://www.getstoried.com/?p=524#comment-204 Hi Alina - thanks for your comment and link to Jamie's interesting article. In further reflection, I'm not sure that Jamie gets the full picture of Grant's work. <br><br>Certainly innovation is something that big companies that acquire through the shear force of their pocketbook, but knowing what innovations remain relevant requires a culture nuance and understanding, or else you'll pay a hefty premium. That is Grant's point about the snowjob that occurred during the acquisition of Snapple, way after it peaked in its culture moment. <br><br>Furthermore, the real cultural taste-makers actually shape the culture/trends, versus your point "innovation once its proven out". So if you want to be a market leader that is actually shaping and defining culture, there is no other short-cut than to be creating it. Hi Alina – thanks for your comment and link to Jamie's interesting article. In further reflection, I'm not sure that Jamie gets the full picture of Grant's work.

Certainly innovation is something that big companies that acquire through the shear force of their pocketbook, but knowing what innovations remain relevant requires a culture nuance and understanding, or else you'll pay a hefty premium. That is Grant's point about the snowjob that occurred during the acquisition of Snapple, way after it peaked in its culture moment.

Furthermore, the real cultural taste-makers actually shape the culture/trends, versus your point “innovation once its proven out”. So if you want to be a market leader that is actually shaping and defining culture, there is no other short-cut than to be creating it.

]]> By: Alina Malik http://www.getstoried.com/culture-as-competitive-advantage/comment-page-1/#comment-202 Alina Malik Sat, 05 Jun 2010 08:29:35 +0000 http://www.getstoried.com/?p=524#comment-202 Culture is pivotal in the current organizations. But I would like to mention here a quote from Jamie Beck land that the reality is that “the large companies that McCracken speaks to in this book can often just acquire innovation once it’s proven itself out. (As a side note, this is a huge danger in the film industry currently).” There are some more important insights on here : <a href="http://jamiebeckland.com/2010/05/chief-culture-officer/#more-506" rel="nofollow">http://jamiebeckland.com/2010/05/chief-culture-...</a> Culture is pivotal in the current organizations. But I would like to mention here a quote from Jamie Beck land that the reality is that “the large companies that McCracken speaks to in this book can often just acquire innovation once it’s proven itself out. (As a side note, this is a huge danger in the film industry currently).” There are some more important insights on here : http://jamiebeckland.com/2010/05/chief-culture-…

]]> By: Interview: Grant McCracken – 04/13/10 | Get Storied http://www.getstoried.com/culture-as-competitive-advantage/comment-page-1/#comment-124 Interview: Grant McCracken – 04/13/10 | Get Storied Mon, 05 Apr 2010 16:16:50 +0000 http://www.getstoried.com/?p=524#comment-124 [...] alike. I recently attended Grant’s one day bootcamp on Chief Culture Officer, and you can read my review of the remarkable experience. You’re in for a treat with this upcoming interview. Grant is a [...] [...] alike. I recently attended Grant’s one day bootcamp on Chief Culture Officer, and you can read my review of the remarkable experience. You’re in for a treat with this upcoming interview. Grant is a [...]

]]> By: Storytelling from the web for the Week http://www.getstoried.com/culture-as-competitive-advantage/comment-page-1/#comment-66 Storytelling from the web for the Week Sat, 27 Feb 2010 19:21:41 +0000 http://www.getstoried.com/?p=524#comment-66 [...] Pop Culture as Competitive Advantage: Embracing the Chief Culture Officer Wonderful article from Michael Margolis! [...] [...] Pop Culture as Competitive Advantage: Embracing the Chief Culture Officer Wonderful article from Michael Margolis! [...]

]]> By: uberVU - social comments http://www.getstoried.com/culture-as-competitive-advantage/comment-page-1/#comment-62 uberVU - social comments Wed, 24 Feb 2010 02:18:54 +0000 http://www.getstoried.com/?p=524#comment-62 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by berenicering: BRANDING: Culture as Competitive Advantage: Embracing the Chief Culture Officer http://bit.ly/dxibud via @getstoried #branding #marketing... Social comments and analytics for this post…

This post was mentioned on Twitter by berenicering: BRANDING: Culture as Competitive Advantage: Embracing the Chief Culture Officer http://bit.ly/dxibud via @getstoried #branding #marketing…

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