This is the third in a series of five posts that looks at the 5 core stories every coach, consultant and change-agent needs to master: Origins, Customer, Product, Brand and Culture. Even Leonardo Da Vinci Needs Help With the Story Can you imagine Leonardo in the 15th Century trying to explain to his buddies over […]
The power of your brand is far more than just a logo or tagline.
In my newest blog, we explore how to build an enduring brand connection with your audience.
There’s a psychic and emotional connection at the core of every brand. It’s what every brand manager and leader wants, yet few know how to build it.
This article is the second in a series on The Storytelling Matrix: a subtle field of energy at the heart of all business matters. You might also enjoy the first article in the series: Problem and Paradox. Setting a New Tone for Leadership As leaders you’re taught to be in control. To be a voice of […]