How do you start your story? Once upon a time… [wait no… that’s too cliche].It was a dark and stormy night… [we’ve all heard that one before].Just the other day… [hmmm... getting better...] Let’s be honest – one of the hardest things to decide is where to start your story. If you don’t know where to […]
Even Leonardo Da Vinci Needs Help With the Story Can you imagine Leonardo in the 15th Century trying to explain to his buddies over a tankard of ale how a helicopter works: “You see, there’s this tin can…And it’s got these two steel rotator blades, it flies through the sky, and shoots cannonballs with […]
The power of your brand is far more than just a logo or tagline.
In my newest blog, we explore how to build an enduring brand connection with your audience.
There’s a psychic and emotional connection at the core of every brand. It’s what every brand manager and leader wants, yet few know how to build it.
This article is the second in a series on The Storytelling Matrix: a subtle field of energy at the heart of all business matters. You might also enjoy the first article in the series: Problem and Paradox. Setting a New Tone for Leadership As leaders you’re taught to be in control. To be a voice of […]