It seems everywhere you look established brands are in the midst of radical and ambitious re-inventions. It may be helpful to walk you through a few examples and teach you about four basic genres of brand re-invention that may guide the path forward.
Podcast with Christina Baldwin, discussing the topic: self-reflection as a leadership and storytelling practice.
I’m thrilled to be interviewing my guest Paul Costello, founder of the Center for Narrative Studies and director of New Story Leadership for the Middle East. Paul is one of my earliest mentors in the field. We’ll be discussing a new theology for storytelling in this modern world. Exploring the re-defining boundaries of narrative across time and space, and culture. Paul Costello is currently engaged in the most challenging narrative project of his life.
Join me for free live-streaming video/telecall on Thursday, May 6 at 1pm EST/10am PST. I’ll be discussing strategies for more effective Social Media Storytelling. This video streaming session is designed to help you see how a more mindful and purposeful approach to Facebook, Twitter, and blogging can dramatically make a difference.
Join me Tuesday, April 27 at 1:15pm EST/10:15am PST for the next episode of The New Storytellers. My guest is Lance Weiler, film-maker, writer, and cultural hacker. In this podcast, we’ll explore with Lance the notion of contextual storytelling and the concept of creating an independent transmedia franchise. Lance is a driving force in the independent film-making community.
Getting ready for my presentation tomorrow at DIYDays NYC, a roving conference for creatives. Held downtown at the New School. Registration is free, but space is limited. Join me from 11:15am-12:15pm for my 60-minute presentation on personal branding and social media. The rest of the day is filled with workshops and sessions on transmedia storytelling, media creation, technology, and all sorts of gooey goodness to feed your inner-geek and creative muse. Come and get inspired amongst fellow creatives who believe – “Everybody has a story to tell”.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Join me today for the premiere episode of The New Storytellers! A new interview dialogue series hosted by me, Michael Margolis. In today’s episode I’ll be sharing my thoughts on the evolution of storytelling, and its implications on the process of change-making, innovation, and cultural renewal. And sharing some reflections on my own storied path and continued learnings.
Let me tell you a quick story…Music has always been in my soul, just never quite in my fingers.
Change is the new business as usual. When you communicate or frame your change story from a place of anger, fear, or judgment – you’re triggering the reptilian part of the brain in the mind of your audience. We’ve all heard of “fight or flight”, its a basic survival mechanism. Instead of engaging the reptilian brain, connect at the limbic level, the sphere of emotion. Psychologists say there are two basic emotions; fear and love. When your story engages people from a place of love and acceptance, a new kind of relationship is possible.
We all need more heroes. Grant McCracken is one of mine. The leading business anthropologist of our time; a master ethnographer who specializes in American Pop Culture, brand advertising, and the intersection of commerce and culture. Two weekends ago, I had the pleasure of attending Grant’s one-day Culture Boot Camp in NYC, based on his book Chief Culture Officer. My review and reflections follow.
All content on Getstoried.com is licensed under a Creative Commons license. Share/remix with proper attribution. .
Phone: 855.467.8679 • Email: michael@getstoried.com
RSS
Email
Twitter
Story Quotes
Facebook
Storytelling