12 Questions for a Better Fundraising Story

Who Do You Truly Represent? It's easy to tell the story of the clients you serve -- especially in 2010, if you have a flip video camera, a social media platform and a few juicy questions to ask. Unfortunately, it's much harder to tell a story with which your donors can identify. Here are a total of 12 questions to help you reinforce the emotional connection and the perceived value of your work.

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Every Story Needs a Hero

Share Deciding who to make the hero is one of the hardest decisions to make. We’re all the hero of our own life story, right? Right.  Except if you’re telling a story with an audience or desired outcome in mind, its best to make your audience the hero. Because if you’re audience can see themselves in [...]

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Storytelling for Activists

Share During my recent travels to Boston, I had the pleasure of breaking bread with my fellow story practitioner Doyle Canning, and her partner Justin. Doyle is a co-founder of SmartMEME, a story collective that teach activists around the world how to better frame their stories, and get stories to travel across culture. A couple months ago, [...]

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Reframing the Story – AARP Video

Share As many of you know, I’m rather passionate about Generational issues across Gens Y, X, and Baby Boomers. Can’t we all just get along? So I’m confounded today by the recent advertising efforts of AARP. Perhaps you’ve seen some of these ads? “They shall inherit the earth” stories featuring young people?!? Don’t get me wrong, the [...]

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