The Paradox of Social Change Storytelling

Nonprofits Matter Logo 2 on white (larger)

Why Are Most Public Interest Stories so Un-Interesting? Many of our readers work in the nonprofit sector. In my experience, there’s nothing more compelling than storytelling around a cause or issue. Whenever you have someone facing and overcoming big challenges, there’s an interesting story to be told. Yet, you’re often dealing with taboo topics many […]

Stop Trying to Change The World: Find a Better Mission


“Helping others to reach their potential” is not your life’s mission. Neither is it “to make the world a better place.” Nor is it to “teach others how to grow and transform their lives.” Sorry. I know, I might be upsetting you right now. Just bear with me… The above statements are descriptions of your […]