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Home » Reinvention

  • Inside the Storytelling Matrix, Part 1: Problem and Paradox

    • May 23, 2012
    • By Michael Margolis
    • Innovation, Reinvention
    • 69 comments

    This article is the first in a groundbreaking series on The Storytelling Matrix: a subtle field of energy at the heart of all business matters.  You’d think that a problem makes for an interesting story. And often it does…If George Clooney and Mark Walhberg didn’t get caught in “The Perfect Storm” who’d care about watching the movie? In the world [...]

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  • FREE Storytelling Mini-Conference

    • April 11, 2012
    • By Michael Margolis
    • Events, Reinvention
    • no comments

    Next week as you may know is Storytelling’s Biggest Online Conference… We’ve curated some of our favorite bite-size presentations from 7 storytelling experts that are part of next week’s Reinvention Summit. It’s like speed-dating for storytelling ideas and insights. Hope you enjoy the free videos below, a tasty appetizer to what’s happening next week with 20 hours of storytelling lessons and [...]

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  • How to Keep Your Giant Lizard Behind the Electrified Fence

    How to Keep Your Giant Lizard Behind the Electrified Fence

    • March 27, 2012
    • By Lisa Creech Bledsoe
    • Brand Storytelling, Events, Reinvention
    • 3 comments

    Possibly my favorite scary scene from Jurassic Park is the one where T. Rex breaks out from behind his electric fence and attacks the kids when they are all alone in the car. In the dark. (And then the guy on the toilet perishes rather spectacularly, heh.) Awesome, right? The reason we dig that film – and I’ve included you [...]

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  • Reinvention Summit Archives: [VIDEO] How to Build a Transmedia StoryWorld

    Reinvention Summit Archives: [VIDEO] How to Build a Transmedia StoryWorld

    • March 23, 2012
    • By Jodi Bepler
    • Innovation, Reinvention
    • 5 comments

    In case you’re living under a rock, and haven’t heard about Reinvention Summit 2: Storytelling’s Biggest Online Conference, April 16-20. You have just 7 days till earlybird pricing expires on March 31, 2012. Here’s a sample session from our first Reinvention Summit in November 2010.  Learn from story architect Lance Weiler Lance was just one of the 37 speakers at Reinvention [...]

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  • Registration Now OPEN for Reinvention Summit 2!

    Registration Now OPEN for Reinvention Summit 2!

    • March 19, 2012
    • By Jodi Bepler
    • Community, Events, Reinvention
    • no comments

    You have an important message to share. You need to raise money for your cause. You want to explode the growth of your business. So, is that already happening for you? Or are you feeling frustrated that the hard work you’re putting in isn’t returning the kinds of results you dream of? It’s all in how you tell your story. [...]

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