Inside the Storytelling Matrix, Part 1: Problem and Paradox
This article is the first in a groundbreaking series on The Storytelling Matrix: a subtle field of energy at the heart of all business matters. You’d think that a problem makes for an interesting story. And often it does…If George Clooney and Mark Walhberg didn’t get caught in “The Perfect Storm” who’d care about watching the movie? In the world [...]


