Getting People to Yes! Reframing The Product Story

This is the third in a series of five posts that looks at the 5 core stories every coach, consultant and change-agent needs to master: Origins, Customer, Product, Brand and Culture.  Even Leonardo Da Vinci Needs Help With the Story Can you imagine Leonardo in the 15th Century trying to explain to his buddies over […]

Video: Cultural Mythmaking and Story Marketing

Jonah Sachs

The New Storytellers: Jonah Sachs In this latest installment of The New Storytellers, Michael talks 1-on-1 with Jonah Sachs of Free Range Studios and discusses his new book, Winning the Story Wars and the topics of cultural myth-making, story-based marketing, and authenticity beyond the spin. Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the […]