Getting People to Yes! Reframing The Product Story

  Even Leonardo Da Vinci Needs Help With the Story Can you imagine Leonardo in the 15th Century trying to explain to his buddies over a tankard of ale how a helicopter works: “You see, there’s this tin can…And it’s got these two steel rotator blades, it flies through the sky, and shoots cannonballs with […]

Video: Cultural Mythmaking and Story Marketing

Jonah Sachs

The New Storytellers: Jonah Sachs In this latest installment of The New Storytellers, Michael talks 1-on-1 with Jonah Sachs of Free Range Studios and discusses his new book, Winning the Story Wars and the topics of cultural myth-making, story-based marketing, and authenticity beyond the spin. Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the […]