More often than not, people feel lost in their own story, much less able to connect with yours. They need to find their footing before they can even consider whether to pay attention to your product. It’s your job as an innovator to remind people of the story they might be in. Give them the context they need to feel safe, understood—and in agreement with you. Your product story isn’t the story of how your product came to be — it’s an invitation for your audience by showing how you fit into their world so they want to engage with you.
The New Storytellers: Jonah Sachs In this latest installment of The New Storytellers, Michael talks 1-on-1 with Jonah Sachs of Free Range Studios and discusses his new book, Winning the Story Wars and the topics of cultural myth-making, story-based marketing, and authenticity beyond the spin. Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the […]