Five tell-tale signs of big trouble with your little story. We can all hide behind the excuse, “its a bad economy.” But in reality, if your story feels like an eighties B-movie, there’s only so much love that will keep the nostalgia alive.
This article explore seven must-ask questions for branding yourself as a thought-leader. Discover how to tell the right story for building reputation, awareness, and reach.
Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. I think we all need bigger frameworks for appreciating the business implications of storytelling. Especially in today’s evolving times. So here goes a simple formula to stir up the discussion: Context + Perception = Value. Three fundamental reasons why storytelling holds value to institutions.
Its just a tease at 2:48 min but this opening video is an intriguing glimpse at Story 2.0 from Penguin Books digital publisher Jeremy Ettinghausen. On the fora.tv site, are an additional series of clips case study examples from the talk. It’s curious to think how traditional publishing might join the fray. Especially as we reinvent the bounds of narrative [...]
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Phone: 212.777.0813 • Email: michael@getstoried.com
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