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Home » Innovation

  • 5 Fantastic Reasons to Attend Story Blueprint Intensive

    • June 26, 2012
    • By Michael Margolis
    • Brand Storytelling, Events, Innovation
    • no comments

    Are you facing a tremendous challenge? Do you need to grow or reposition your organization? What if you could walk in to work one day with a giant roll of blueprints for change under your arm? Detailed, step-by-step plans to help you manage the incredibly complex process of communicating a new story? That’s exactly what our Story Blueprint 2-Day Intensive, [...]

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  • Inside the Storytelling Matrix, Part 1: Problem and Paradox

    • May 23, 2012
    • By Michael Margolis
    • Innovation, Reinvention
    • 69 comments

    This article is the first in a groundbreaking series on The Storytelling Matrix: a subtle field of energy at the heart of all business matters.  You’d think that a problem makes for an interesting story. And often it does…If George Clooney and Mark Walhberg didn’t get caught in “The Perfect Storm” who’d care about watching the movie? In the world [...]

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  • Reinvention Summit Archives: [VIDEO] How to Build a Transmedia StoryWorld

    Reinvention Summit Archives: [VIDEO] How to Build a Transmedia StoryWorld

    • March 23, 2012
    • By Jodi Bepler
    • Innovation, Reinvention
    • 5 comments

    In case you’re living under a rock, and haven’t heard about Reinvention Summit 2: Storytelling’s Biggest Online Conference, April 16-20. You have just 7 days till earlybird pricing expires on March 31, 2012. Here’s a sample session from our first Reinvention Summit in November 2010.  Learn from story architect Lance Weiler Lance was just one of the 37 speakers at Reinvention [...]

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  • Big Trouble in Little Story: 5 Signs Your Story Needs Some Soy Sauce

    Big Trouble in Little Story: 5 Signs Your Story Needs Some Soy Sauce

    • August 7, 2010
    • By Michael Margolis
    • Innovation
    • 2 comments

    Five tell-tale signs of big trouble with your little story. We can all hide behind the excuse, “its a bad economy.” But in reality, if your story feels like an eighties B-movie, there’s only so much love that will keep the nostalgia alive.

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  • How to Brand as a Thought-Leader

    How to Brand as a Thought-Leader

    • February 8, 2010
    • By Michael Margolis
    • Brand Storytelling, Innovation
    • 21 comments

    This article explore seven must-ask questions for branding yourself as a thought-leader. Discover how to tell the right story for building reputation, awareness, and reach.

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  • The Business Case for Storytelling

    The Business Case for Storytelling

    • January 27, 2010
    • By Michael Margolis
    • Brand Storytelling, Innovation, Story 2.0
    • 16 comments

    Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. I think we all need bigger frameworks for appreciating the business implications of storytelling. Especially in today’s evolving times. So here goes a simple formula to stir up the discussion: Context + Perception = Value. Three fundamental reasons why storytelling holds value to institutions.

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  • Big Publisher Rethinks the Story

    Big Publisher Rethinks the Story

    • January 13, 2010
    • By Michael Margolis
    • Innovation, Story 2.0
    • 4 comments

    Its just a tease at 2:48 min but this opening video is an intriguing glimpse at Story 2.0 from Penguin Books digital publisher Jeremy Ettinghausen. On the fora.tv site, are an additional series of clips case study examples from the talk. It’s curious to think how traditional publishing might join the fray. Especially as we reinvent the bounds of narrative [...]

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