How to Brand as a Thought-Leader

This article explore seven must-ask questions for branding yourself as a thought-leader. Discover how to tell the right story for building reputation, awareness, and reach.

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The Business Case for Storytelling

Share Context + Perception = Value Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. That type of reductionist answer has always kind of bugged me. Since that only reflects what is, as opposed to what can be. I think we all need bigger frameworks for appreciating [...]

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Big Publisher Rethinks the Story

Share Its just a tease at 2:48 min but this opening video is an intriguing glimpse at Story 2.0 from Penguin Books digital publisher Jeremy Ettinghausen. On the fora.tv site, are an additional series of clips case study examples from the talk. It’s curious to think how traditional publishing might join the fray. Especially as we [...]

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