Culture is Never Good or Bad, Culture Just Is


Have you ever felt like you don’t quite fit in? Haunted by the feeling that you don’t quite belong anywhere? It’s the curse of the innovator, to be living a life at the edges. But here at the edges you can see how culture is itself an invention; we consciously create culture through the stories we tell. Culture is a creative act: if you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.

The Big Blindspot of Every Culture-Maker: How to Go From “Outsider” to “Insider”

Hiking Swiftcurrent Creek

In my experience, the longing to innovate often comes from finding yourself in circumstances that just don’t make sense. You see potential where others don’t. Something is broken; and you see a better way to do it. In the classic hero’s journey, the hero must overcome her fear of the unknown, and enter into a new and unfamiliar realm. It sounds heroic and all, but the truth is, being alone, in unfamiliar territory, can be a pretty lonely and scary path. You must leave the place of comfort and home. And then, once you’ve transformed, you begin the long walk home.

Video: Cultural Mythmaking and Story Marketing

Jonah Sachs

The New Storytellers: Jonah Sachs In this latest installment of The New Storytellers, Michael talks 1-on-1 with Jonah Sachs of Free Range Studios and discusses his new book, Winning the Story Wars and the topics of cultural myth-making, story-based marketing, and authenticity beyond the spin. Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the […]

Culture Hacking: The Future of Organizational Storytelling

A couple of months ago nearly 600 members of the Get Storied tribe gathered online for Reinvention Summit 2: Storytelling’s Biggest Online Conference. This included 20 sessions from the world’s leading storytelling experts. Alas, one of our sessions experienced technical difficulties. So my good friends Robert Richman (formerly) of Zappos Insights and Dan Mezick of […]

Storytelling Secrets from the Creators of South Park

South Park

We love a good laugh here at Get Storied and we figure you probably do, too.  Over the years, we’ve chuckled at a number of TV shows and video shorts, but nothing makes us fall out of our chairs with quite the same regularity as an episode of South Park. If you’re a South Park […]