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DIYDays NYC: Free Conference @Sat
- April 2, 2010
- By Michael Margolis
- Brand Storytelling, Story 2.0
- 2 comments
Getting ready for my presentation tomorrow at DIYDays NYC, a roving conference for creatives. Held downtown at the New School. Registration is free, but space is limited. Join me from 11:15am-12:15pm for my 60-minute presentation on personal branding and social media. The rest of the day is filled with workshops and sessions on transmedia storytelling, media creation, technology, and all sorts of gooey goodness to feed your inner-geek and creative muse. Come and get inspired amongst fellow creatives who believe – “Everybody has a story to tell”.

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Which Comes First: Content or Container?
- February 16, 2010
- By Michael Margolis
- Brand Storytelling
- 14 comments
It’s like the timeless debate between the chicken or the egg. When it comes to developing a new story, people often aren’t sure where to start. Should you begin with the content of your story, or is it better to determine the container first? Here’s a series of 20 questions that can support your Story Positioning process.

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SuperBowl Turns into Google Love Story
- February 8, 2010
- By Michael Margolis
- Brand Storytelling, Story 2.0
- 4 comments
Beyond just beer and BBQ, the SuperBowl is as much a lesson in advertising as it is in football. Long considered, the most expensive ads on television ($2.6 million for a 30-second spot), this year’s crop of commercials were rather uninspiring or noteworthy. Except perhaps for Google.

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How to Brand as a Thought-Leader
- February 8, 2010
- By Michael Margolis
- Brand Storytelling, Innovation
- 21 comments
This article explore seven must-ask questions for branding yourself as a thought-leader. Discover how to tell the right story for building reputation, awareness, and reach.

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The Business Case for Storytelling
- January 27, 2010
- By Michael Margolis
- Brand Storytelling, Innovation, Story 2.0
- 16 comments
Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. I think we all need bigger frameworks for appreciating the business implications of storytelling. Especially in today’s evolving times. So here goes a simple formula to stir up the discussion: Context + Perception = Value. Three fundamental reasons why storytelling holds value to institutions.

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Every Story Needs a Hero
- January 18, 2010
- By Michael Margolis
- Brand Storytelling, Social Change
- 8 comments
Deciding who to make the hero is one of the hardest decisions to make. We’re all the hero of our own life story, right? Right. Except if you’re telling a story with an audience or desired outcome in mind, its best to make your audience the hero. Because if you’re audience can see themselves in the story, then you have nothing to sell (and that’s a good thing!). The hero is the central character of any story, and often the narrative is constructed or told through their perspective.

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Interview by Custom Publishing Council
- March 2, 2009
- By Michael Margolis
- Brand Storytelling
- 4 comments
I was interviewed by the Custom Publishing Council and asked five questions about the implications of Brand Storytelling on the business of content creation. You can read the full interview here. CPC: How does the following quote, taken from your Favorite Story Quotes, explain how a unique narrative can help a brand identify with its’ audience: “We all live in [...]

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CMO Study Suggests Major Storytelling Gaps Exist
- February 13, 2009
- By Michael Margolis
- Brand Storytelling, Story 2.0
- no comments
A newly released study of CMOs (Chief Marketing Officers) highlights some disturbing trends. Okay, so the majority of advertising budgets are slashed and the shift in dollars is headed to digital. No surprises there. Here’s the real news – more than 40% of CMO’s are dissatisfied with their marketing talent, and their increasingly unhappy with the job from their agencies [...]

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Reframing the Story – AARP Video
- February 11, 2009
- By Michael Margolis
- Brand Storytelling, Social Change
- 4 comments
As many of you know, I’m rather passionate about Generational issues across Gens Y, X, and Baby Boomers. Can’t we all just get along? So I’m confounded today by the recent advertising efforts of AARP. Perhaps you’ve seen some of these ads? “They shall inherit the earth” stories featuring young people?!? Don’t get me wrong, the future of our planet [...]

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A New Culture of Consumption?
- February 10, 2009
- By Michael Margolis
- Brand Storytelling, Culture
- no comments
That’s the million dollar question that has retailers of various stripes waiting with baited breath. I guess we’re all wondering whether this economic downturn is just the natural business cycle, or if instead a more fundamental shift is under way. Certainly, frugality is the word of the day – and just about everyone I know, including myself is cutting back [...]

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