Interview: David Polinchock on Brand Experience Design 6.22.10
Podcast with David Polinchock, discussing the topic: brand experience design, technology and the narrative continuum, scheduled for June 22 at 1pm EDT.
Home » Brand Storytelling
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Four Storytelling Genres of Brand Re-invention
It seems everywhere you look established brands are in the midst of radical and ambitious re-inventions. It may be helpful to walk you through a few examples and teach you about four basic genres of brand re-invention that may guide the path forward.
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Lessons in Cultural Storytelling: The Looking Glass, Banksy & Mr. Brainwash
What lessons can be learned by studying the pop art trickster foolery of Exit Through the Gift Shop?
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Social Media Storytelling – Live Video Thur
Join me for free live-streaming video/telecall on Thursday, May 6 at 1pm EST/10am PST. I’ll be discussing strategies for more effective Social Media Storytelling. This video streaming session is designed to help you see how a more mindful and purposeful approach to Facebook, Twitter, and blogging can dramatically make a difference.
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DIYDays NYC: Free Conference @Sat
Getting ready for my presentation tomorrow at DIYDays NYC, a roving conference for creatives. Held downtown at the New School. Registration is free, but space is limited. Join me from 11:15am-12:15pm for my 60-minute presentation on personal branding and social media. The rest of the day is filled with workshops and sessions on transmedia storytelling, media creation, technology, and all sorts of gooey goodness to feed your inner-geek and creative muse. Come and get inspired amongst fellow creatives who believe – “Everybody has a story to tell”.
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Which Comes First: Content or Container?
It’s like the timeless debate between the chicken or the egg. When it comes to developing a new story, people often aren’t sure where to start. Should you begin with the content of your story, or is it better to determine the container first? Here’s a series of 20 questions that can support your Story Positioning process.
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SuperBowl Turns into Google Love Story
Beyond just beer and BBQ, the SuperBowl is as much a lesson in advertising as it is in football. Long considered, the most expensive ads on television ($2.6 million for a 30-second spot), this year’s crop of commercials were rather uninspiring or noteworthy. Except perhaps for Google.
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How to Brand as a Thought-Leader
This article explore seven must-ask questions for branding yourself as a thought-leader. Discover how to tell the right story for building reputation, awareness, and reach.
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The Business Case for Storytelling
Too often, people try to make the case for business storytelling, by pointing to examples of “who’s doing it”. I think we all need bigger frameworks for appreciating the business implications of storytelling. Especially in today’s evolving times. So here goes a simple formula to stir up the discussion: Context + Perception = Value. Three fundamental reasons why storytelling holds value to institutions.
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Every Story Needs a Hero
Deciding who to make the hero is one of the hardest decisions to make. We’re all the hero of our own life story, right? Right. Except if you’re telling a story with an audience or desired outcome in mind, its best to make your audience the hero. Because if you’re audience can see themselves in the story, then you have nothing to sell (and that’s a good thing!). The hero is the central character of any story, and often the narrative is constructed or told through their perspective.
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