Have you been watching the 2012 Summer Olympics? It’s one of those rare moments when we drop our differences and come together as a species. Beyond the daredevil athleticism, have you seen the amazing commercials? Move aside Mr. Superbowl, this is some of the best advertising storytelling in ages. Why? Because many of these ads choose to tell a bigger [...]
The New Storytellers: Jonah Sachs In this latest installment of The New Storytellers, Michael talks 1-on-1 with Jonah Sachs of Free Range Studios and discusses his new book, Winning the Story Wars and the topics of cultural myth-making, story-based marketing, and authenticity beyond the spin. Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the co-founder and creative director of Free [...]
With Jonah Sachs, Author of Story Wars and Michael Margolis Thursday, July 19, 2012 • 11 am ET • FREE Today, marketers have the opportunity to become heroes, with a chance to transform not just their craft but the enterprises they represent. After all, success doesn’t come just from telling great stories, but from learning to live them. With insights [...]
The power of your brand is far more than just a logo or tagline.
In my newest blog, we explore how to build an enduring brand connection with your audience.
There’s a psychic and emotional connection at the core of every brand. It’s what every brand manager and leader wants, yet few know how to build it.
Are you facing a tremendous challenge? Do you need to grow or reposition your organization? What if you could walk in to work one day with a giant roll of blueprints for change under your arm? Detailed, step-by-step plans to help you manage the incredibly complex process of communicating a new story? That’s exactly what our Story Blueprint 2-Day Intensive, [...]
Part 3 of the groundbreaking series on The Storytelling Matrix: a subtle field of energy at the heart of all business matters. You may also enjoy the first post in the series, Problem and Paradox, or the second, The Power of Personal Disclosure. Obstacles suck. They are what you try to avoid or work around. Obstacles are where the flow [...]
Story Blueprint is an executive-style program in a small-group and intimate setting. This 2-day intensive will be of interest to CEOs, division heads, marketers, executives, brand managers, and fundraising personnel. Especially, any change-maker, innovator, or visionary with a high-stakes story to tell.
Possibly my favorite scary scene from Jurassic Park is the one where T. Rex breaks out from behind his electric fence and attacks the kids when they are all alone in the car. In the dark. (And then the guy on the toilet perishes rather spectacularly, heh.) Awesome, right? The reason we dig that film – and I’ve included you [...]
Reboot Workshop is a day-long, unconference built in a hybrid format for freelancers, startups, and business owners (and those aspiring to be) to answer the burning questions you have about what it takes to get started, be successful, and thrive in your business.
Brands as Storytellers: #BrandsConf NY 2011 A moderated discussion amongst brands which leverage the real-time social web to share their stories. Jonathan Kay (@GrasshopperBuzz) – Ambassador of Buzz, Grasshopper.com Michael Margolis (@getstoried) Watch this killer 10-minute video where Jonathan Kay and and Michael Margolis discuss how to build a tribe around a “boring ass product”. Jonathan irreverently dispels some of [...]
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Phone: 855.467.8679 • Email: michael@getstoried.com
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