Want to read more?
As an experienced brand storyteller and cultural anthropologist, Michael has contributed to many publications over the years, and you can find some of them here. Whether you want to use stories to change your company culture or revolutionize your business vision, you’ll find the mojo you need here.
Is Your Story Big Enough?
Believe Me is a Storytelling Manifesto for Change-Makers and Innovators. In this quick and provocative read, you’ll explore a new mindset for better relating to others in this new age of communications.
If you’re trying to influence, persuade, or convince others to believe in your message, you’ll want to read this book. This storytelling manifesto is designed to provoke, inspire, and get you thinking in a more expansive manner. In the process, you’ll learn to see the bigger story you’re really meant to tell.
How Organizations Use Stories to Drive Results
It’s not news that brands and organizations are using story to drive results. This book profiles how these groups are engaging in storytelling within their organizations in Wake Me Up When The Data is Over. After interviewing 171 people from more than 80 nonprofit, for-profit, and governmental organizations around the world, this book to increase the visibility and influence of the “story work” taking place around us.
In a chapter on using stories during difficult times, Michael Margolis offers actionable suggestions leaders can adapt. When an organization experiences a situation where “the sky is falling,” an effective leader needs to offer a new story to orient and guide people. By sharing stories that help people connect with a leader and locate themselves within the organization, you can remind your people about what matters most and show how the organization’s core values appear in real life. Encouraging others to tell stories and identifying stories that can become part of the organization’s culture is another bonus nugget that appears in here.
How Does Storytelling Apply in Your Business or Career?
Storytelling as a career? From organization building to marketing and branding to career advancement, storytelling is a huge part of what many professionals do already – and you can do it even better once you’re aware you’re doing it! Check out Storied Careers: 40+ Story Practitioners Talk About Applied Storytelling, and learn how professionals from many different paths and careers are using story to vamp up their organizations.
Can storytelling change the economy?
We think so. In The Transparency Economy, Volans has compiled some killer research to discuss the future of “extra-financial” reporting, like sustainability and corporate responsibility. Michael has added a great piece, Reporting Goes to Hollywood, putting emphasis on the way we report information as being as important as the information itself. Packaging it right with a good story is crucial to creating a viable model long-term, and Michael dives into why that is here.
Download The Transparency Economy here.
Storytelling and Communication – They are practically cousins.
Good communication in the workplace means you have a better work environment that people actually enjoy being a part of. Michael contributed a great article to this compendium titled, “The Victors Write the History Books – Capitalizing on a Milestone Corporate Anniversary.” The piece lays out five strategies to use stories to make the most out of a momentous occasion in your company. Your storytelling skills come into play framing your company’s past and future visions, and as a leader, you have an amazing opportunity to revitalize your brand here.
Learn more about the Employee Communications Guidebook here.
How Can You Get People to Care?
You give them a story to believe in. As Peter Guber points out in his book Telling to Win, it’s baffling why more leaders don’t embrace the power of purposeful storytelling, especially in today’s context: the crisis of confidence faced by so many leaders. How many organizations are in the midst of reinvention, restructuring, or repositioning? Getting others to believe in the new story is your ultimate task. In this issue of People & Strategy Journal, Michael talks about practical ways to cut the managerial BS and dive into real relationship through empathy.
Learn more and get the article here.