Have you ever felt like you don’t quite fit in? Haunted by the feeling that you don’t quite belong anywhere? It’s the curse of the innovator, to be living a life at the edges. But here at the edges you can see how culture is itself an invention; we consciously create culture through the stories we tell. Culture is a creative act: if you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.
Let’s be honest: one of the hardest things to decide is where to start your story. If you don’t know where to begin, you don’t really know where to take things either. It’s easy to feel like you’re chasing your tail. The good news is there are several simple ways to start your story, whether it’s your vision story about the future — or a look back into history! Try on these three simple phrases in your own narrative.
Here at Get Storied, we believe that everyone is a storyteller, and everyone has a story worth sharing. Today’s connected world is rapidly changing how we tell and share stories — and now more than ever, everyone can be heard. This is more than a small change. This is a movement. The possibilities inside of this radical shift are incredible — and we’re only just starting to wake up to what it means.
More often than not, people feel lost in their own story, much less able to connect with yours. They need to find their footing before they can even consider whether to pay attention to your product. It’s your job as an innovator to remind people of the story they might be in. Give them the context they need to feel safe, understood—and in agreement with you. Your product story isn’t the story of how your product came to be — it’s an invitation for your audience by showing how you fit into their world so they want to engage with you.