The Feel Good Principle: How Hormones, Habits, and Behavior Affect Storytelling.

get storied may 2014-4

We avoid stuff that hurts, feels bad, or is painful. It’s a basic human principle — embrace pleasure, and avoid pain. If you want to change a habit, add positive reinforcement. Make yourself feel good, not bad, about what you want. We call this The Feel Good Principle.

Getting People to Yes! Reframing The Product Story

  Even Leonardo Da Vinci Needs Help With the Story Can you imagine Leonardo in the 15th Century trying to explain to his buddies over a tankard of ale how a helicopter works: “You see, there’s this tin can…And it’s got these two steel rotator blades, it flies through the sky, and shoots cannonballs with […]

Pre-sale Now Open for StoryU Online – Wait List Available

A few days ago, we opened a discounted pre-sale for the first 30 people who signed up for our 8-week course StoryU Online–coming this fall. We sold out in less than 24 hours! If you are interested, be sure to sign up here. We’ll send you updates and bonus content, plus you’ll receive priority enrollment […]

Story University, 12 Years in the Making

Today marks a special day in the history of Get Storied. It’s with great excitement and gratitude that I announce our launch of the next generation of Story University—a global learning community dedicated to transformational storytelling. We’re going to start deliberately, with a deep intention for sustained community-building. You have an opportunity to be there […]

5 Core Elements Every Innovator Needs to Master: Your Audience Story

  Your Big Audience Blind Spot One of the biggest blind spots I see in marketing is thinking of your audience in abstract terms. How easily we forget that our audience is actually real, living people with emotions and needs and struggles. Every single person is an individual. Don’t over-intellectualize your audience—get personal. When you’re […]