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We produced “Secrets to an About Page That Rock” live last week, and want to share this webinar with everyone interested. If you missed the live presentation, we want to invite you to view the recording.

This session is for authors, speakers, coaches, consultants, and entrepreneurs.

The “About” page is one of the first pages people visit on your website. It’s where people naturally go to decide if they like you, trust you, and want to do business with you.

Obviously, there’s a lot at stake. It’s also the hardest page to write. Because you have to talk about yourself. And you’re afraid of saying the wrong thing.

In this webinar, you’ll learn the following insights, and more:

  • #1 simplest thing you can add to your “About” page for immediate results
  • Why character trumps credentials, and how to reveal a deeper story
  • How to know if you’re bragging versus engaging your audience
  • The Chocolate Secret: an instant way to endear yourself to readers

Nobody wants to sound lame, boring, or boasting. By applying a few key storytelling techniques, you’ll learn how to attract more clients and build your thought-leader mojo.

Register below to receive the webinar recording access.

 

Michael Margolis teaches entrepreneurs how to tell their story. The son of an inventor and artist, Michael is obsessed with all forms of storytelling. His book Believe Me: a Storytelling Manifesto for Change-Makers and Innovators has been downloaded by more than 10,000 people. Michael curates the Reinvention Summit and recently commissioned the world’s first research study on “About” pages. Michael’s work and ideas have been featured in Fast Company, BrandWeek, Storytelling Magazine, and more. Read more about Michael.