Its just a tease at 2:48 min but this opening video is an intriguing glimpse at Story 2.0 from Penguin Books digital publisher Jeremy Ettinghausen. On the fora.tv site, are an additional series of clips case study examples from the talk. It’s curious to think how traditional publishing might join the fray. Especially as we reinvent the bounds of narrative through technology, immersive environments, and choose your own adventure allegories. Yum, the wheels are spinning.

Here is also a link to the experiment run by Penguin UK, six authors, six stories.